Goudou Goudou focuses on Sichuan spicy hotpot, the urban atmosphere of old Chengdu is integrated into the brand's DNA, extracting its brand culture as a combination of Sichuan Shu culture and hotpot culture, occupying the super identification symbol of the panda and using highly recognisable calligraphic fonts to form its unique graphic expression.

咕嘟咕嘟主打四川麻辣火锅，老成都的市井气息融入进品牌基因中，将其品牌文化提取为川蜀文化与火锅文化的结合，占据熊猫这一超级识别符号，使用高识别度的书法字体，形成其特有的图形表达。