Zhongnanhai, a classic cigarette brand, already has a wide audience. Through the packaging design of the new specifications of Zhongnanhai, the brand information hierarchy was reorganised to make its effective content and brand image more prominent, in an attempt to upgrade the brand on the basis of the original, with a more eye-catching and powerful design language and a greater sense of quality.

中南海作为经典香烟品牌，已经拥有广泛的受众群体，通过对中南海新规格的包装设计，重新梳理品牌信息层级，使其有效的内容和品牌形象更加突出，试图在原有基础上对品牌进行升级，在设计语言上更加醒目有力，更具品质感。