Haxxy Kid Playspace暖亲家庭成长中心
HAXXY-Just Be Happy，暖亲-只要开心！
HAXXY Kid Playspace is a new form of children's playground complex that combines entertainment, education and dining with a focus on wellness. The architectural component of the project was designed by waa, the architects of the project proposed a 'back to the hood' concept, taking inspiration from the children's past community environment and combining it with the new community of today to create a space where they can play and have fun. The slogan design uses the brand's attitude as a statement, conveying a sense of out-of-the-box, carefree fun. By extracting the characteristic elements of the architectural design as the brand logo and auxiliary graphics, the differentiation from similar brands is drawn, so that it presents a higher degree of recognition while deepening the image of the building as the main body. In addition, the auxiliary graphics and colours are matched with infinite possibilities, emphasising brand recognition while taking into account visual richness.
HAXXY Kid Playspace暖亲家庭成长中心是以健康为核心，融合娱乐、教育和餐饮一体化的儿童乐园综合体的全新形式。该项目的建筑部分由waa未觉建筑设计，建筑师在该项目中提出“回归街道(Back to The Neighborhood)”的概念，希望从孩子们过去的社区环境中获得灵感，并结合当下的新社区，构建一个可以尽情玩耍的空间。
HAXXY Kid Playspace is a new form of children's playground complex that combines entertainment, education and dining with a focus on wellness. The architectural component of the project was designed by waa, the architects of the project proposed a 'back to the hood' concept, taking inspiration from the children's past community environment and combining it with the new community of today to create a space where they can play and have fun. The slogan design uses the brand's attitude as a statement, conveying a sense of out-of-the-box, carefree fun. By extracting the characteristic elements of the architectural design as the brand logo and auxiliary graphics, the differentiation from similar brands is drawn, so that it presents a higher degree of recognition while deepening the image of the building as the main body. In addition, the auxiliary graphics and colours are matched with infinite possibilities, emphasising brand recognition while taking into account visual richness.
HAXXY Kid Playspace暖亲家庭成长中心是以健康为核心，融合娱乐、教育和餐饮一体化的儿童乐园综合体的全新形式。该项目的建筑部分由waa未觉建筑设计，建筑师在该项目中提出“回归街道(Back to The Neighborhood)”的概念，希望从孩子们过去的社区环境中获得灵感，并结合当下的新社区，构建一个可以尽情玩耍的空间。
而我们在做品牌设计部分的时候尽可能强化HAXXY的品牌主张，标语设计将品牌态度作为宣言，传达一种打破常规，无所顾忌的开心。通过提取建筑设计中的特征元素作为品牌标识及辅助图形，拉开了与同类品牌的差异性，使其在加深建筑作为主体的形象的同时呈现较高程度的识别。另外，辅助图形与色彩的搭配又具有无限的可能性，强调品牌认知的同时，兼顾视觉的丰富度。
概念图 | Concept版权所有 © 未觉建筑 | Copyright © waa
版权所有 © 未觉建筑 | Copyright © waa
版权所有 © 未觉建筑 | Copyright © waa
版权所有 © 未觉建筑 | Copyright © waa
版权所有 © 未觉建筑 | Copyright © waa
版权所有 © 未觉建筑 | Copyright © waa